How Can Advertising Agencies Deliver High-Impact B2B Campaigns with BizClik? Q&A with Our In-House Expert

Q&A with Maria Page, Social Media & Partnerships Manager

We spoke to Maria Page, BizClik’s Social Media & Partnerships Manager, about how agencies can scale B2B campaigns, protect margins, and deliver measurable results using our platform.

What does BizClik do for B2B agencies?

"At BizClik, we support advertising and marketing agencies by helping them deliver high-performing B2B campaigns for their clients. We provide agencies with access to a global executive audience across 18+ industries. So, whether the focus is thought leadership, lead generation, or event exposure, we make sure the content reaches the decision-makers who influence buying.

We also make it easy to scale. Agencies use our marketing and advertising solutions to build full-funnel campaigns, with content placed and amplified across our trusted industry platforms. It’s a simple way to extend your services without extra internal resources.

Because everything is targeted and professionally delivered, the campaigns achieve consistent global reach and stronger results."

What makes Bizclik different from other media partners? 

"What makes us different is the strength of our trusted industry platforms and access to a global C-suite data bank. Your campaigns are placed within respected digital publications, such as Sustainability Magazine, Procurement Magazine, and FinTech Magazine, giving them immediate authority and relevance.

We reach over 15M engaged business professionals worldwide, including CEOs, CFOs, CIOs, CPOs, CSOs, and other senior decision-makers. These are the people who actively influence buying, and they trust our content.

In a recent poll on my LinkedIn, I asked ad agencies what they value most in a B2B media partner. We actually had three winning answers: 

• C-level decision maker access
• Industry-specific targeting 
• Multi-channel campaign reach 

BizClik provides all three, making it a winning combination."

Why do advertising agencies trust BizClik?

"Agencies trust BizClik because we know how to work with them. We seamlessly integrate into their proposals as a natural extension of their service offering - helping agencies deliver more, without adding internal overhead.

With over 18 years in the media industry, BizClik has also built a reputation for delivering high-quality content, award-winning events, and measurable results. From video production to global award platforms like Sustainability LIVE (now a multi-award-winning event series) we provide agencies with the credibility, reach, and performance they need to win client confidence.

We offer:

• Exclusive agency rates
• Fast delivery for tight deadlines
• Full-funnel campaign management (from content creation to reporting)
• You stay in control & we handle the heavy lifting"

What types of B2B content perform best?

"We spoke about this in our recent article about our content and video services, which includes some really interesting statistics. 

Based on industry data and client success, the most effective campaigns often include a mix of formats tailored to the funnel:

• Webinars (for live engagement + lead gen)
  
• Whitepapers and reports (for bottom-funnel education)
  
• Executive interviews and video (for brand authority and visibility)
  
• Surveys and research (for thought leadership + data-backed content)

We tailor each content asset to your client’s audience and goals, and amplify them through our trusted global platforms."

How do you help agencies scale?

"We help agencies scale by becoming a true extension of their team, offering multi-channel support across:

• Websites
  
• Email newsletters
  
• Social media
  
• Digital magazines
  
• Events and videos

We also help showcase your clients and their partners, creating powerful multi-brand stories. Campaigns like Ericsson + T-Mobile are a great example of that.

In short, we help you deliver campaigns that work, which means happier clients, longer relationships, and more opportunities to grow."

What’s one thing agencies should do differently?

"Stop chasing generic reach. Start focusing on relevant, executive-first marketing.

Your clients want results, not vanity metrics. And that’s exactly what we deliver."

Book a call to explore your next B2B campaign

Partner with BizClik to:

- Reach C-suite buyers

- Drive campaign performance

- Protect your margins

- Get fully managed content + media support

Email: [email protected]