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Digital Marketing Manager

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PURPOSE OF ROLE:

Be fully involved within your sector team, looking at the full digital omni-channel planning and strategy. Always think about the customer experience and journey across all the digital touchpoints, whilst promoting the relevant product, brand and service, growing communities and keeping up with the latest trends.

MAIN RESPONSIBILITIES

  • Develop and implement the marketing strategy for the sector in line with the company objectives
  • Manage brand social media strategy and presence to support business and client objectives.
  • Produce digital content for brand and client marketing campaigns
  • Prepare monthly reports for the Leadership team showing monthly, quarter and yearly stats including:
  • Web Analytics
  • SEO
  • Social Stats
  • Media Sales Delivery Success
  • Prepare online newsletters and promotional emails, organising their distribution through various channels.
  • Maintain and retain a keen understanding of the industry trends, events, awards, influencers and changes to inform strategies.
  • Measure and report on the performance of digital marketing efforts using a variety of web analytics tools (e.g. Google Analytics)
  • Undertake business development activities by researching, developing and delivering marketing strategies, planning and implementing sales activities.
  • To ensure the sector website is useful in terms of marketing opportunities, serving the needs of our clients and potential sales activities.
  • After-sales care
  • Working with the sales team to develop targeted sales strategies. Send all relevant leads over to designated rep.
  • Working with your sector team to produce event and award grids.

Job Type: Full-time

Salary: £23,000.00-£25,000.00 per year

Benefits:

  • Employee discount
  • Referral programme

Schedule:

  • 8 hour shift

Ability to commute/relocate:

  • Norwich, NR3 1UB: reliably commute or plan to relocate before starting work (required)

Application question(s):

  • Have you managed a team?

Education:

  • Bachelor's (preferred)

Experience:

  • Marketing: 2 years (preferred)
  • Social media marketing: 2 years (preferred)
Location
Norwich
Term
Full-time, Permanent
Team
Marketing
Salary
£23,000 - £25,000